Just anecdotally I know about 0 people who buy things off iTunes, and maybe 20-30 people who watch Netflix regularly. Just because 1 out of 100 people spend $5

Just anecdotally I know about 0 people who buy things off iTunes, and maybe 20-30 people who watch Netflix regularly. Just because 1 out of 100 people spend $5 to buy something on iTunes in a blue moon does not make the data source any stronger than say 100 episodes watched on Netflix in the same period, not to mention voluntary thumb ups/downs.