3 ms·
It's not by accident that Juul adopted similar marketing styles of big tobacco, the marketing and design of the products should speak for themselves [0]. WSJ al
by kregasaurusrex 7y ago
It's not by accident that Juul adopted similar marketing styles of big tobacco, the marketing and design of the products should speak for themselves [0]. WSJ also made a video exploring this business relationship a couple months back [1].
[0] https://pbs.twimg.com/media/D3u7m6nXoAA628x?format=jpg&name=900x900 https://pbs.twimg.com/media/D3u7m6nXoAA628x?format=jpg&name=...
[1] https://www.wsj.com/video/how-juul-took-a-page-from-big-tobacco-playbook/80048489-676D-47BC-9D6A-A2E6BE4712B9.html https://www.wsj.com/video/how-juul-took-a-page-from-big-toba...
- rosybox 7y agoJuul ads and the old time cigarette ads from decades ago remind me of Coca Cola ads as well. These massive marketing budgets all take some ugly thing and make seem like you can't have fun or be cool without it.