4 ms·

The fingerprint scanner was always a curious addition to me. It seemed completely useless other than being a great way to justify the $25k spend a year on a ter

• bvod 7y ago
  The fingerprint scanner is intended to benefit the company, not the users. It makes it significantly more difficult to share an account, which protects Bloomberg's $24,000 / user / year revenue.
  • pvitz 7y ago
    One doesn't pay per user, but only for the terminal. I.e. you could have thousands of users per terminal. Per user licenses are called "Bloomberg Anywhere" which is quite similar to Refinitiv's EIKON.
• throwaway122378 7y ago
  Bloomberg Terminals connect to market liquidity. The fingerprint reassured that the user is the person execution on any and all orders.
• dx034 7y ago
  Bloomberg has two different forms of licenses. Traditionally, licenses used to be bound to a computer. With mobile phones becoming more popular, they now tend to be per person (you can still get the terminal ones though). To ensure that people don't share accounts, you need to identify with your fingerprint . You can do that either using the keyboard or with a portable B-Unit to generate a token. Without either of these, Support will generate a code for you but only give you 24h or so until you need to verify with a valid B-Unit. At $24k a year plus exchange fees, companies are very eager to minimize the number of licenses so Bloomberg is quite strict in enforcing these limits.