"Meme" doesn't mean "false" or "exaggerated" but it seems that's how you took it. 1. An element of a culture or system of behaviour passed from one individual

"Meme" doesn't mean "false" or "exaggerated" but it seems that's how you took it. 1. An element of a culture or system of behaviour passed from one individual to another by imitation or other non-genetic means. 2. An image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations.