They are communicating their aspirations. That they want to do colonies. That they want bigger stations. Interstellar travel. Multiplayer. Unusual drive concept

They are communicating their aspirations. That they want to do colonies. That they want bigger stations. Interstellar travel. Multiplayer. Unusual drive concepts. And they tell you the tone. Note all the stuff crashing, but also the hopeful message of expanding. It's an emotional appeal to you. It's a way to communicate to your audience that, "Hey, we get you. We know what you want from this series, and it's in good hands."