My guess for the near-to-mid term is celebrity curation. I keep thinking about how Roger Ebert, after decades of movie reviews, started branching out into poli

My guess for the near-to-mid term is celebrity curation. I keep thinking about how Roger Ebert, after decades of movie reviews, started branching out into political (anti-Tea-Party) commentary and other articles. If you knew that a trusted brand (for many) like Ebert was curating home TVs, or projectors, or blank DVD media in an unbiased way, wouldn't you want to see what he had to say? Or Thomas Dolby on audio equipment, Sting on Tantric books, and so on. They'd make money through affiliate links or even subscriptions.