> If you get $10 worth of enjoyment out of a really good chocolate bar, and you can afford it, then it's perfectly reasonable to do so. I think the insinuation

> If you get $10 worth of enjoyment out of a really good chocolate bar, and you can afford it, then it's perfectly reasonable to do so. I think the insinuation here is that the purchasers of this chocolate are deriving their enjoyment of the product from the knowledge that they paid $10 for it, or from being able to tell somebody they paid $10 for it, not from the quality of the actual chocolate.