> Where specifically did you see this argument? In this WSJ article, this is the reasoning given: >> They hoped it would save energy, help lure environmentally

> Where specifically did you see this argument? In this WSJ article, this is the reasoning given: >> They hoped it would save energy, help lure environmentally conscious buyers, and, maybe eventually, cost less. The attempt to save energy (even though they only hope that someday it will cost less, which is a very chic way of saying that it is more expensive to do so) -- all of that virtue signaling combined with the understated costliness of doing so is almost guaranteed to make it taste better. Just ask anyone who has actually tried these confections.