You have to remember that this was during an era when the internet was not as common, so this was competing with physical books, not digital media. And the resu

You have to remember that this was during an era when the internet was not as common, so this was competing with physical books, not digital media. And the result was much more immersive than reading a book, and the internet was not yet mature enough to be an effective format for reading hypertext. Additionally, consider that much the audience for it was people in grade school. If you were in the seventh grade in 1995, you were the perfect age to really engage with that kind of approach—which seemed awesome compared to a boring textbook. I think in many ways, our information consumption has gotten much more dense over time. But in 1995, people would approach this like they would a nice, long magazine article. Efficiency was not the goal: It was something that hit all the senses.