Instead of effortless PR statements like this, let's have a Fortune -5/-10/-50/-100/-500 of the costs companies have incurred from pollution and resource consum

Instead of effortless PR statements like this, let's have a Fortune -5/-10/-50/-100/-500 of the costs companies have incurred from pollution and resource consumption and let everyone claw to the top of the "least bad" pile. Keep your propaganda, take action and let that speak for you. (Yes, I'm aware that can be gamed like any other metric. At least it involves concrete changes, not just a fluff piece.)