I'm familiar with this sort of spam, but it's unlike any of the other cases mentioned recently. I believe the site itself is legitimate, but it's been hacked.

I'm familiar with this sort of spam, but it's unlike any of the other cases mentioned recently. I believe the site itself is legitimate, but it's been hacked. Our system first detected and blocked hacked content on this site on 8/30/2010, but at that point it was only a subpart of the site that was hacked. It appears that not only has the site owner not gotten the issue under control, but now the main root page has been hacked. Luckily our automated malware checks are now flagging the site; visiting the Chrome should show a big red page and a message like "www.startingtowhoop.com contains content from onlineisdudescars.com, a site known to distribute malware." So the ball is rolling to alert visitors to this site and the owner of this site. I wouldn't expect this site to last too much longer in the results (probably gone in a few hours or tomorrow). You're getting a glimpse of some of the stuff we have to deal with to return good search results, including site owners who don't deal with hacked sites for months at a time and hackers who do massive attacks across hundreds or thousands of domains with a malware chaser. :( P.S. You might want to edit the url in your submission so that no one else clicks on that links and gets malware. IE doesn't use our Safe Browsing API, so IE users might get infected.