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Based on sales, I still consider Tesla a niche. The Camry sells about 3x the Model 3. When you compare the M3/S to all of Nissan/Toyota/Honda/Kia/Hyundai/Mazda/
by greedo 7y ago
Based on sales, I still consider Tesla a niche. The Camry sells about 3x the Model 3. When you compare the M3/S to all of Nissan/Toyota/Honda/Kia/Hyundai/Mazda/Acura/Infinity/BMW/MB/VW-Audi sales in the US, it's a drop in the bucket. And that's just "imported" cars. Add US automakers and it drops even further.
EDIT- Forgot about Honda and the Korean car makers too.
- mikeash 7y agoSure, the difference is that Tesla is aggressively expanding (sales have been increasing around 100% per year for the past few years) while Jaguar has its niche and is happy to stay there. The I-PACE can sell significantly fewer units than the Model Y (and almost certainly will) while still being successful. And conversely, Tesla sales matching Jaguar’s in the long term would spell doom for Tesla.
- marvin 7y agoModel 3 was the 4th top selling car in the USA when measured by revenue, for 2018 as a whole, assuming this CleanTechnica article managed to estimate the average selling price to reasonable accuracy in January this year. https://cleantechnica.com/2019/01/28/tesla-model-3-1-best-selling-car-in-usa-in-terms-of-revenue-4th-quarter-2018/ https://cleantechnica.com/2019/01/28/tesla-model-3-1-best-se... That's certainly not a drop in the bucket, and I think it's a stretch to call it niche as well. Will be interesting to see how 2019 as a whole turns out; with this ASP, they would dominate by revenue if their delivery numbers were anywhere close to the competition.
- jaxn 7y agoEvery disruptive product started out niche. Nokia used to sell way more phones than anyone else too.