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The Case Against Micropayments
- TrevorJ 18y agoI would argue that when it comes to certain specific structures and sectors, micropayments can and are useful, specifically in regards to capturing impulse buyers who are engaging in entertainment-type activities. Above a certain cost threshold, many consumers will think harder about a buy and thus decide against an impulse purchase, but if the cost is low enough, they will just buy it, particularly if they are engaging in entertainment already. itunes is one great example, as well as Xbox Live and Second Life. Limiting the context to leisure activities and creating a situation where the micropayment right then and there is the most convenient form of acquiring the product makes these successful.