This is indeed what many people say. If you sit in in an i-Pace and a model 3, you wouldn't say that they are competition for each other any more than a Ford Fo

This is indeed what many people say. If you sit in in an i-Pace and a model 3, you wouldn't say that they are competition for each other any more than a Ford Focus is competition to a BMW 2-series, they are similar sizes, but very different trims and technology choices. The i-Pace has many options that the 3 doesn't (HUD, matriculates headlights, etc) and the 3 has arguably better self-driving tech, and over the air updates. Most Tesla fans only count positive things for the 3 though, and so consider the i-Pace and the model 3 direct competition.