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I have a feeling AMD wants some of Nvidia's market share too. In fact the reason Nvidia recently released all those 'Super' cards was to counter AMD's release,

I have a feeling AMD wants some of Nvidia's market share too. In fact the reason Nvidia recently released all those 'Super' cards was to counter AMD's release, it's also rumoured that AMD had to reduce their prices as a result. In many ways, Nvidia is acting like Intel did. AMD simply couldn't compete on performance so this allowed them to get cosy (Intel's high-end for consumers stayed at 4 cores for a decade, Nvidia's prices have been steadily raising for a while). Also, a lot has happened in the last few years: RAM prices skyrocketed, Bitcoin mining drove up demand for AMD GPUs. However both of those have been over for a while now. The rx480 was priced very aggressively, the $199 price grabbed some headlines (8gb card cost a little more). Given the die shrink and three years (plus the Ryzen cores doubling), you'd be forgiven for expecting the rx5700 to come in closer to $199, than the $349 (XT is $399) keep in mind that these new cards aren't much over double the performance. While, it's no secret that shrinking fabrication is getting harder and more expensive (it's hurting Intel right now). Prices per transistor have dropped for CPUs and SSDs has dropped noticeably, even DRAM to an extent, but not GPUs... Even demand for machine learning doesn't explain the price hike (GPUs are now being artificially handicapped, just as professional graphics have been, shifting demand to the even more expensive Tesla cards).

robdachshund 7y ago
If you want to point fingers at you prices, look at nvidia. You are overlooking the fact that the 5700xt is on par with the 2070s yet costs $100 less, and is on an expensive new 7nm process with gddr6. It's also a completely new architecture. Meanwhile turing is essentially just a rehash of the 1xxx series with some gimmicky rtx crap shoved onto the die. Polaris was super cheap because it was based on the 7850 and 7870. It's a 7 year old core that was easy to manufacture. I bet we will see price drops as the process matures and gddr6 goes down in price. Nvidia on the other hand is gouging customers to death with their rtx line.

robdachshund 7y ago

If you want to point fingers at you prices, look at nvidia. You are overlooking the fact that the 5700xt is on par with the 2070s yet costs $100 less, and is on an expensive new 7nm process with gddr6. It's also a completely new architecture. Meanwhile turing is essentially just a rehash of the 1xxx series with some gimmicky rtx crap shoved onto the die. Polaris was super cheap because it was based on the 7850 and 7870. It's a 7 year old core that was easy to manufacture. I bet we will see price drops as the process matures and gddr6 goes down in price. Nvidia on the other hand is gouging customers to death with their rtx line.