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Why do real estate agents, in contradistinction to other professionals, put their picture on their business cards and marketing materials?
by pseingatl 7y ago
Why do real estate agents, in contradistinction to other professionals, put their picture on their business cards and marketing materials?
- bboygravity 7y agoBecause real estate agents are marketing / sales people. And sales people (unlike other non-sales professions) have figured out that a photo on a business card is a smart thing to do? I also do this as an EE (Europe area). It just seems very intuitive[0] to me that people would be more likely to remember a face than just a name on a card after whatever brief meeting (especially in a market where this is not a common thing to do). I sure do. I'm horrible with names anyway. [0]to be totally fair: I have read quite a few business, marketing and sales books. My favorite is probably the classic "Influence: The Psychology of Persuasion" by Robert B. Cialdini. Second would be "Predictably irrational" by Dan Ariely. Main take away: influencing / selling and getting hired have surprisingly little to do with knowledge, education and IQ. It is more (all?) about human social dynamics and "predictably irrational" human psychology. Case in point: Trump. Think about it.
- pseingatl 7y agoIn the hiring process, the candidate has to be a marketing/sales person whose product is himself. Hence, there's nothing wrong with including a picture on your resumé, but many Americans are horrified at the idea because of the threat of discrimination.