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This is a little misguided. The only reason that AMD is so cheap on the consumer side is that they genuinely want to take a crack at Intel's market share. With

by wyxuan 7y ago

This is a little misguided. The only reason that AMD is so cheap on the consumer side is that they genuinely want to take a crack at Intel's market share. With GPUs, they're only competitor is Nvidia, and as long as they are cheaper than Nvidia at a reasonable performance, they are fine.GPUs are extremely profitable while CPUs aren't as profitable (yet)

deogeo 7y ago
Wasn't this also true 3 years ago? I.e. it only explains profit margins, not the absence of a price/performance drop. And, well, they have the same number of competitors in both CPU and GPU, and I think even their market shares are very similar, no?
- velox_io 7y ago
  I only wrote about the GPUs initially (as I had been looking at them in the last week). Then I released the comparison to CPUs, which even included the same company. It just seems strange that two similar markets are functioning very differently. Increased fabrication costs don't explain what is going.
velox_io 7y ago
I have a feeling AMD wants some of Nvidia's market share too. In fact the reason Nvidia recently released all those 'Super' cards was to counter AMD's release, it's also rumoured that AMD had to reduce their prices as a result. In many ways, Nvidia is acting like Intel did. AMD simply couldn't compete on performance so this allowed them to get cosy (Intel's high-end for consumers stayed at 4 cores for a decade, Nvidia's prices have been steadily raising for a while). Also, a lot has happened in the last few years: RAM prices skyrocketed, Bitcoin mining drove up demand for AMD GPUs. However both of those have been over for a while now. The rx480 was priced very aggressively, the $199 price grabbed some headlines (8gb card cost a little more). Given the die shrink and three years (plus the Ryzen cores doubling), you'd be forgiven for expecting the rx5700 to come in closer to $199, than the $349 (XT is $399) keep in mind that these new cards aren't much over double the performance. While, it's no secret that shrinking fabrication is getting harder and more expensive (it's hurting Intel right now). Prices per transistor have dropped for CPUs and SSDs has dropped noticeably, even DRAM to an extent, but not GPUs... Even demand for machine learning doesn't explain the price hike (GPUs are now being artificially handicapped, just as professional graphics have been, shifting demand to the even more expensive Tesla cards).
- robdachshund 7y ago
  If you want to point fingers at you prices, look at nvidia. You are overlooking the fact that the 5700xt is on par with the 2070s yet costs $100 less, and is on an expensive new 7nm process with gddr6. It's also a completely new architecture. Meanwhile turing is essentially just a rehash of the 1xxx series with some gimmicky rtx crap shoved onto the die. Polaris was super cheap because it was based on the 7850 and 7870. It's a 7 year old core that was easy to manufacture. I bet we will see price drops as the process matures and gddr6 goes down in price. Nvidia on the other hand is gouging customers to death with their rtx line.

by wyxuan 7y ago

deogeo 7y ago

Wasn't this also true 3 years ago? I.e. it only explains profit margins, not the absence of a price/performance drop. And, well, they have the same number of competitors in both CPU and GPU, and I think even their market shares are very similar, no?

velox_io 7y ago
I only wrote about the GPUs initially (as I had been looking at them in the last week). Then I released the comparison to CPUs, which even included the same company. It just seems strange that two similar markets are functioning very differently. Increased fabrication costs don't explain what is going.

velox_io 7y ago

I have a feeling AMD wants some of Nvidia's market share too. In fact the reason Nvidia recently released all those 'Super' cards was to counter AMD's release, it's also rumoured that AMD had to reduce their prices as a result. In many ways, Nvidia is acting like Intel did. AMD simply couldn't compete on performance so this allowed them to get cosy (Intel's high-end for consumers stayed at 4 cores for a decade, Nvidia's prices have been steadily raising for a while). Also, a lot has happened in the last few years: RAM prices skyrocketed, Bitcoin mining drove up demand for AMD GPUs. However both of those have been over for a while now. The rx480 was priced very aggressively, the $199 price grabbed some headlines (8gb card cost a little more). Given the die shrink and three years (plus the Ryzen cores doubling), you'd be forgiven for expecting the rx5700 to come in closer to $199, than the $349 (XT is $399) keep in mind that these new cards aren't much over double the performance. While, it's no secret that shrinking fabrication is getting harder and more expensive (it's hurting Intel right now). Prices per transistor have dropped for CPUs and SSDs has dropped noticeably, even DRAM to an extent, but not GPUs... Even demand for machine learning doesn't explain the price hike (GPUs are now being artificially handicapped, just as professional graphics have been, shifting demand to the even more expensive Tesla cards).

robdachshund 7y ago
If you want to point fingers at you prices, look at nvidia. You are overlooking the fact that the 5700xt is on par with the 2070s yet costs $100 less, and is on an expensive new 7nm process with gddr6. It's also a completely new architecture. Meanwhile turing is essentially just a rehash of the 1xxx series with some gimmicky rtx crap shoved onto the die. Polaris was super cheap because it was based on the 7850 and 7870. It's a 7 year old core that was easy to manufacture. I bet we will see price drops as the process matures and gddr6 goes down in price. Nvidia on the other hand is gouging customers to death with their rtx line.