We're talking about advertising. Getting noticed is king and the content is essentially irrelevant. There is a reason why Apple buries the tech specs for the iP

We're talking about advertising. Getting noticed is king and the content is essentially irrelevant. There is a reason why Apple buries the tech specs for the iPhone deep in the website where most people will never find it. Most people hiring care about your resume's "tech specs" about as much, but flash gets you noticed. Resumes have seen a trend towards more and more design because early adopters of excess design had resumes that stood out, leading to greater success in their job search. However, as more and more people do the same, the effects quickly diminish.