> One of the greatest misunderstandings of acting to clean our air, land, and water is that it's a burden or chore. I agree. I think it's predominantly a matt

> One of the greatest misunderstandings of acting to clean our air, land, and water is that it's a burden or chore. I agree. I think it's predominantly a matter of framing. Imagine a person is sat in a car and they've just eaten a chocolate bar. The easiest thing for them to do at that moment is to throw the wrapper out of the window. But most don't do that, they put it in a bag or whatever, collect it, and dispose of it properly. There are tons of examples like this. It's a 'burden or chore' to go to the toilet rather than just taking a shit at the side of the road. It's a 'burden or chore' to brush your teeth in the morning. Except it's not - why? Framing. If it's not on the spectrum of socially acceptable things to something, we won't do it. Consider the opposite end of the spectrum - there are people who deliberately go out of their way to spend money and time for stuff like 'coal rolling'. Do you want to pollute or not? You can start taking actions now, just think a bit more. No-one is perfect.