Yes it often feels like fake news/promotion. Question is if any of these companies can be trusted. It is getting increasingly hard for users to make an educated

Yes it often feels like fake news/promotion. Question is if any of these companies can be trusted. It is getting increasingly hard for users to make an educated decision about which tools are safe to use (if any) and the consequences associated with such choices in the long run. Any links to best practise in this space?