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> I'm not sure there's much in it when it comes to gauging wider market trends. It's not about Apple customers AND Goldman Sachs customers, it's about consumer
by mieseratte 7y ago
> I'm not sure there's much in it when it comes to gauging wider market trends.
It's not about Apple customers AND Goldman Sachs customers, it's about consumer trends. Having access to millions of purchases as they happen is useful unto itself when it comes to market trends. In this day and age effectively anyone can get HFT hardware / software, but having that pipe of data is a real moat that your average shop cannot compete with.
- lotsofpulp 7y agoThat info has been available for a long time already to anyone who is willing to pay for it: https://www.gsam.com/content/gsam/global/en/market-insights/gsam-insights/quantinomics/credit-card-data.html https://www.gsam.com/content/gsam/global/en/market-insights/... The card networks can even receive data of exactly what is purchased at what price with level 3 data: https://www.bluepay.com/payment-processing/gateway/level-3/ https://www.bluepay.com/payment-processing/gateway/level-3/ I know staples.com reports it because it shows you everything purchased on the AmEx statement, and hotel stays will have check in/check out dates.
- fauigerzigerk 7y agoI think you misunderstand what I'm saying. Goldman would be getting some data from Apple customers who were also using this Goldman issued credit card - hence "intersection". Is that a diverse enough customer segment to draw any wider conclusions beyond this particular group of people? It seems pretty narrow to me, but perhaps you are right that the data has some value regardless.