Rather than pave the way for the data economy, we could ask who's benefitting, and if we indeed want to buy into a naive/dystopic future that just creates data

Rather than pave the way for the data economy, we could ask who's benefitting, and if we indeed want to buy into a naive/dystopic future that just creates data monopolies and wealth for very few, to the detriment of eg established retail, ad, media, finance, telco industries.