After checking the website, why ‘never frozen’? This is perishable and flash freezing and thawing isn’t a bad idea at all. $12 is too expensive as many here ha

After checking the website, why ‘never frozen’? This is perishable and flash freezing and thawing isn’t a bad idea at all. $12 is too expensive as many here have opined. Having said that, you can’t make a profit..never mind break even at that price point on a never-frozen, always fresh, delivered to doorstep stand alone perishable $12/order item. I have done this model with ghee before. And it’s was only one ingrident: butter and it was made in a commissary kitchen/permitted/licensed shared kitchen. And I could make large batches as it was not perishable. With rent, insurance, packaging, delivery, CoG, labour and other expenses, you will have to sell a few hundred per week on one end and several thousands per month just to get over the hump. I know this. I have lived this. Freeze it. It’s not so bad. It’s actually a good thing for perishable food. Good luck.