The WSJ is owned by "Dow Jones the company". Not "the" Dow Jones, I'll grant. It comes up in their articles sometimes, and is probably why they prefer to refer

The WSJ is owned by "Dow Jones the company". Not "the" Dow Jones, I'll grant. It comes up in their articles sometimes, and is probably why they prefer to refer to the DJIA as a measure of market price than the SPX.