Ideally, you want to start the business just before the bottom of the business cycle and have a large market share during the next boom. Many companies started

Ideally, you want to start the business just before the bottom of the business cycle and have a large market share during the next boom. Many companies started in 2007-2008 managed to hire great people at the beginning and are bringing in huge revenue today. Many products can be sold as cost savers during the trough, and rake in huge profits during the boom. Cloud computing is an example -- people start using it to avoid buying servers but during boom times they over-provision.