When anything can be and is called "Cloud" then what's there to get? Microsoft's stupidest advertisements to date involve people saying "To the cloud" to use w

When anything can be and is called "Cloud" then what's there to get? Microsoft's stupidest advertisements to date involve people saying "To the cloud" to use what appears to be ordinary desktop applications with an "Upload to Facebook" button included. Is that really cloud computing? I guess? I have no way to say either way.