They're trying to get to the essence of the logo. Good job. Kinda like Apple did. Check out what Picasso did with a bull: http://www.artyfactory.com/art_apprec

They're trying to get to the essence of the logo. Good job. Kinda like Apple did. Check out what Picasso did with a bull: http://www.artyfactory.com/art_appreciation/animals_in_art/pablo_picasso/pablo_picasso.htm http://www.artyfactory.com/art_appreciation/animals_in_art/p... Going to an all-graphics logo will also make less jarring any future entry into markets other than coffee.