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In my opinion not allowing the business to even have their name on their building is a step too far. Removing the billboards sticking out perpendicular to the r

In my opinion not allowing the business to even have their name on their building is a step too far. Removing the billboards sticking out perpendicular to the road looks much better, but this picture that doesn't even have the name of the store on it seems awful [1]. It would be interesting to see numbers for how this affected businesses, especially if those businesses tended to be ones that relied on advertising (food especially). Forcing people to give directions like "look for the big green building next to the blue building" doesn't seem like a positive to me. [1] https://99percentinvisible.org/app/uploads/2016/04/signage-before-after.jpg https://99percentinvisible.org/app/uploads/2016/04/signage-b...

romaaeterna 7y ago
Here is the current location image from Google Maps: https://i.imgur.com/mHRamlx.png https://i.imgur.com/mHRamlx.png They have some window signage and have added back a much more reasonably sized sign with their business name. Wider shot: https://i.imgur.com/RbhV4Ep.jpg https://i.imgur.com/RbhV4Ep.jpg
Ididntdothis 7y ago
I agree. Having the name on the building makes sense. Maybe restrict it to ground level or something similar.
Mountain_Skies 7y ago
If certain businesses were impacted, where did the demand get displaced to? With restaurants, was it to other restaurants that were more visible or were people more likely to eat at home? If some of the demand for other goods or services, not being a necessity of life as food is, simply vanished, is that a bad thing? Perhaps GDP goes down but efficiency goes up? And what effect does this have on the happiness of the population? These aren't meant to be leading or rhetorical but are interesting to ponder.
closeparen 7y ago
In that image, the storefronts are still clearly identified with names and logos.
- ApolloFortyNine 7y ago
  Do tell, from that picture alone, not looking at the one on the left, what the name of the now green building is, or the building with the red overhang.
ufo 7y ago
Business signs are still allowed. The only thing the law does to them is stipulate how big they can be. For storefronts less than 10m, there can be a single sign of at most 1.5m². For storefronts from 10m to 100m, there can be a single sign of up to 4m². For storefronts above 100m, there can be two signs, each up to 10m², placed at least 40m apart.
- mantap 7y ago
  It seems that this law is a good idea executed with an unwarranted degree of severity. I've never in my life heard someone complain that shop signs are too big (it's the small ones that block the street that people hate). The advertising that should be banned is that which provides little value except to the advertisers, such as billboards.
  - ufo 7y ago
    Limiting the shop signs was a good thing too. Those big boxy signs were very ugly. Not only did they block the buildinv facade but they wre built out of cheap materials that would fade with time. https://99percentinvisible.org/app/uploads/2016/04/signage-before-after.jpg https://99percentinvisible.org/app/uploads/2016/04/signage-b... Before the law, every shop needed their sign to be as big as possible to stand out in the mess. Now that all the signs are smaller it is not a probkem anymore.

romaaeterna 7y ago

Here is the current location image from Google Maps: https://i.imgur.com/mHRamlx.png https://i.imgur.com/mHRamlx.png They have some window signage and have added back a much more reasonably sized sign with their business name. Wider shot: https://i.imgur.com/RbhV4Ep.jpg https://i.imgur.com/RbhV4Ep.jpg

Ididntdothis 7y ago

I agree. Having the name on the building makes sense. Maybe restrict it to ground level or something similar.

Mountain_Skies 7y ago

If certain businesses were impacted, where did the demand get displaced to? With restaurants, was it to other restaurants that were more visible or were people more likely to eat at home? If some of the demand for other goods or services, not being a necessity of life as food is, simply vanished, is that a bad thing? Perhaps GDP goes down but efficiency goes up? And what effect does this have on the happiness of the population? These aren't meant to be leading or rhetorical but are interesting to ponder.

closeparen 7y ago

In that image, the storefronts are still clearly identified with names and logos.

ApolloFortyNine 7y ago
Do tell, from that picture alone, not looking at the one on the left, what the name of the now green building is, or the building with the red overhang.

ufo 7y ago

Business signs are still allowed. The only thing the law does to them is stipulate how big they can be. For storefronts less than 10m, there can be a single sign of at most 1.5m². For storefronts from 10m to 100m, there can be a single sign of up to 4m². For storefronts above 100m, there can be two signs, each up to 10m², placed at least 40m apart.

mantap 7y ago
It seems that this law is a good idea executed with an unwarranted degree of severity. I've never in my life heard someone complain that shop signs are too big (it's the small ones that block the street that people hate). The advertising that should be banned is that which provides little value except to the advertisers, such as billboards.
- ufo 7y ago
  Limiting the shop signs was a good thing too. Those big boxy signs were very ugly. Not only did they block the buildinv facade but they wre built out of cheap materials that would fade with time. https://99percentinvisible.org/app/uploads/2016/04/signage-before-after.jpg https://99percentinvisible.org/app/uploads/2016/04/signage-b... Before the law, every shop needed their sign to be as big as possible to stand out in the mess. Now that all the signs are smaller it is not a probkem anymore.