Commoditize Your Complements. Cheaper and more abundant Mac software improves the experience for users, which should increase the appeal of the platform. If it

Commoditize Your Complements. Cheaper and more abundant Mac software improves the experience for users, which should increase the appeal of the platform. If it works then it should mean more money being spent on Mac software in the long run, even if it's less per unit. If it works out any way similar to iOS the most popular apps will make a ton. The traditional developers just need to make sure that their software is the best, and if they can't beat the new guys then can they really complain?