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It’s like that because it’s not BMW developing the tech and it’s likely not BMW collecting the recurring revenue. Mass market cars now-a-days are a Frankenstein
by slovette 7y ago
It’s like that because it’s not BMW developing the tech and it’s likely not BMW collecting the recurring revenue. Mass market cars now-a-days are a Frankenstein of niche hardware and software firms stitching together an end product.
This is one of the things Tesla has a hidden edge on. From my understanding, it’s all in-house. It does mean there’s two much going on at Tesla at once, which is why the short comings on quality I think. But it also means the only gap from now to domination for them is time.
I LOVE BMW btw, owned several. But I’m not blind to the fact that most of the car isn’t BMW at all. And all those firms are trying to squeeze margins by reducing development time.