Point taken. But obviously these companies are looking to serve the market at large, not niche populations; millions of people consuming beef regularly (average

Point taken. But obviously these companies are looking to serve the market at large, not niche populations; millions of people consuming beef regularly (average American 83 kg/yr, average German 57 kg/yr etc), not to speak of the meat that is thrown away every day. Such solution perpetuate a mindset where instead of admitting we have crossed a line where the planet cannot sustain our beef habit, we're looking for a way to justify not weaning ourselves off it. Can anyone honestly believe that growing algae for cows won't affect the world's already disturbed ocean eco-systems?