Sure the price will drop by an order of magnitude, but the number of units sold will skyrocket. I bet by at least that same order of magnitude. The current numb

Sure the price will drop by an order of magnitude, but the number of units sold will skyrocket. I bet by at least that same order of magnitude. The current number of units sold by a developer through their own store is microscopic. The incremental cost for selling another unit is almost zero. The ability to be part of a store that every mac computer has installed automatically, with super easy purchasing, credit card processing, and installation, will offset the drop in price. It also gets developers out of the business of maintaining their own storefront, payment processing, etc. A cost that is a burden on many of the existing developers.