Clever how you use the phrase these guys to underscore your belief that what they're doing is a good thing. I, on the other hand, agree with the other commenter

Clever how you use the phrase these guys to underscore your belief that what they're doing is a good thing. I, on the other hand, agree with the other commenter that "it sounds like a terrible world honestly", and I have a negative view of this startup. I would probably something formal to describe the people working there, just like I would people working at Elsevier.