I don't see how Sam's Choice is deceptive. Private label product programs are created by retail organizations, often at the behest of the founders/top managemen

I don't see how Sam's Choice is deceptive. Private label product programs are created by retail organizations, often at the behest of the founders/top management (usually the same in family run retail organizations). This is how I imagine it went down: -Sam Walton said "We should have a private label soda program. Loblaw in Canada has President's Choice." -Category manager of Soda floats this to potential suppliers. -Cott Beverage says "Hey, we'll do it. How 'bout we call it 'Sam's Choice'?" -Category manager of Soda says "Great! I'll tell Sam." (or more likely, the VP of Grocery/Merchandising) -Sam Walton says "Great Job! Sam's Choice, nice touch. That's my name!"