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How can this be asserted in a transparent way? Are you aware of any of Google's internal practices and use of data that have been audited by an external entity
by jhayward 7y ago
How can this be asserted in a transparent way? Are you aware of any of Google's internal practices and use of data that have been audited by an external entity and published for review?
How would you rate Google's use of Location History to tell advertisers when you visit their store in terms of "very good privacy controls"?
"The AP learned of the issue from K. Shankari, a graduate researcher at UC Berkeley who studies the commuting patterns of volunteers in order to help urban planners. She noticed that her Android phone prompted her to rate a shopping trip to Kohl’s, even though she had turned Location History off.
“So how did Google Maps know where I was?” she asked in a blog post ."
"At a Google Marketing Live summit in July, Google executives unveiled a new tool called “local campaigns” that dynamically uses ads to boost in-person store visits. It says it can measure how well a campaign drove foot traffic with data pulled from Google users’ location histories."
"Google also says location records stored in My Activity are used to target ads. Ad buyers can target ads to specific locations — say, a mile radius around a particular landmark — and typically have to pay more to reach this narrower audience." [1]
https://www.apnews.com/828aefab64d4411bac257a07c1af0ecb https://www.apnews.com/828aefab64d4411bac257a07c1af0ecb
- Symmetry 7y agoThere's a huge difference between Google Maps telling advertisers when you visit a store and Google Maps serving you advertisements based on where you go without telling the advertisers where you are. Google, the creature of code and databases certainly knows where you are at all times just like your cell phone provider does. But if any advertiser or human being at Google knew that it would be a huge breach of privacy.
- jhayward 7y agoThere is a very large industry focused on "re-associating" so-called anonymized information back to PII. Store visits are very easy to re-associate, and ad targeting can be used to de-anonymize people as well. It is virtually impossible to certify that any given disclosure, no matter how grouped, anonymized, fuzzed, etc. is incapable of being re-associated given other data and time. I also do not subscribe to the rather expedient definition that your privacy hasn't been violated as long as no human has seen the data. That's an unsupportable claim. As long as my privacy is only a millisecond away from anyone's view on whim, mistake, or trivial disclosure, or some automated system has made some decision that affects me based on my private data I have been violated.
- mav3rick 7y agoThis should make you not use any technology. Including Apple's. Delusional comments.
- drevil-v2 7y agoThe more I read things like this, the more convinced I am that the Apple premium is worth every penny, just for the privacy payoff compared to Android.