They are not just any other car manufacturer, though. They are the leader in EVs and the first potentially viable non-big-three [edit: American] car manufactur

They are not just any other car manufacturer, though. They are the leader in EVs and the first potentially viable non-big-three [edit: American] car manufacturer in quite a while. Plus, they have a polarizing CEO who craves being in the news. I am sure he would prefer it was only good news, but that isn't how it works.