I'd suggest you fully read the text and enforcement you are quoting. The FTC has a clear standard: Would the average person know that an endorsement was done f

I'd suggest you fully read the text and enforcement you are quoting. The FTC has a clear standard: Would the average person know that an endorsement was done for money. Amazon's relationship... with is with it's sellers... is literally the topic of this whole post. I'm really not sure why you are bringing this up (amazon sometimes choosing it's own), other than to subtly defend something clear by muddling the waters. To be clear: if I asked the average person whether an 'amazon preferred' product was a paid endorsement by the brand owner to amazon in the form of cash and revenue sharing... I'm sure they would say: "No, we didn't know that as being obvious'. That's the standard mommy bloggers are held to. The thing is, Amazon will present the flimsy argument you brought up with a team of lawyers. The mommy blogger will just take the fine. If you haven't dealt with the FTC, and seen the dirty sausage machine up close, I'd suggest you look into it before continuing on defending them.