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Twitter does a loose definition of MAU, as most do. If it’s just logged in users in the past month, that’s going to include a boat load of duplicate/2nd/3rd acc
by skinnymuch 7y ago
Twitter does a loose definition of MAU, as most do. If it’s just logged in users in the past month, that’s going to include a boat load of duplicate/2nd/3rd accounts and bots.
Twitter themselves say monetizable active users are around 40% of worldwide monthly active users. Your statista link links to that. That takes your percentage of US down to 8%. Account for Twitter exaggerating or missing out on anything and the number of users who don’t follow political discourse and you’re likely below 5%.