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I think it's generally used to load the nine or ten different analytics, segmenting, crash reporting, user mouse movement tracking, A/B testing, etc frameworks
by _-___________-_ 7y ago
I think it's generally used to load the nine or ten different analytics, segmenting, crash reporting, user mouse movement tracking, A/B testing, etc frameworks that every site seems to have nowadays. Using Tag Manager means that when the marketing department decides they need to add another framework they can just click some buttons instead of having to ask a developer.
Since none of that stuff is necessary for the site to work, leaving it blocked basically never breaks the website.