The merchants in AU benefit from Groupon's worldwide brand and popularity. The customers benefit from having the best merchants doing well-structured deals. 5

The merchants in AU benefit from Groupon's worldwide brand and popularity. The customers benefit from having the best merchants doing well-structured deals. 500 cities into their worldwide expansion, Groupon has done this better than anyone. Remember, the product being sold to businesses is a large quantity of new customers. Anyone can sell deals, but it takes a lot of money and organization to move the needle. If Scoopon thinks they can do this, then more power to them. But play fair.