> just stop eating meat? For most people that's simply not an option. But, if all people were eating just a little less meat, that would be an incredible impro

> just stop eating meat? For most people that's simply not an option. But, if all people were eating just a little less meat, that would be an incredible improvement already. I believe we better fight down the meat problem with small steps, especially by creating more delicious plant based food for the mainstream, creating an alternative that is really hard to resist because it tastes so good.