“OUR BRAND IDENTITY IS TO BE ABLE TO SAY THAT WE HAVE SOMETHING FOR LITERALLY EVERYBODY” Hmm, it's the thing everybody would advise against with a passion. -

“OUR BRAND IDENTITY IS TO BE ABLE TO SAY THAT WE HAVE SOMETHING FOR LITERALLY EVERYBODY” Hmm, it's the thing everybody would advise against with a passion. - Who's your target customer? - Everybody. - Well good luck with that (snarky smily) Good to see counter examples.