I seriously doubt there's anything remotely grassroots about this. I find it unlikely that Amazon is lying about the fact that the employees running these twitt

I seriously doubt there's anything remotely grassroots about this. I find it unlikely that Amazon is lying about the fact that the employees running these twitter accounts are low level, but I also find it hard to believe that they wouldn't be instantly taken off for going off script. Also notice that each tweet is sent out by sprinklr.