4 ms·

> Bloggers "have to" disclose free products they get? Who enforces that? In the US, it falls under the FTC.[1][2] [1]: https://www.ftc.gov/tips-advice/busines

> Bloggers "have to" disclose free products they get? Who enforces that? In the US, it falls under the FTC.[1][2] [1]: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking#disclose https://www.ftc.gov/tips-advice/business-center/guidance/ftc... [2]: https://www.ecfr.gov/cgi-bin/text-idx?SID=e37d3cd088c6b4724a389338f9c3e141&mc=true&tpl=/ecfrbrowse/Title16/16cfr255_main_02.tpl https://www.ecfr.gov/cgi-bin/text-idx?SID=e37d3cd088c6b4724a...

lonelappde 7y ago
And Amazon does not have to: > Does the FTC hold bloggers to a higher standard than reviewers for traditional media outlets? > No. The FTC Act applies across the board. The issue is – and always has been – whether the audience understands the reviewer’s relationship to the company whose products are being recommended. > If the audience understands the relationship, a disclosure isn’t needed Surely the audience understands Amazon's relationship with... Amazon.
- 4ntonius8lock 7y ago
  I'd suggest you fully read the text and enforcement you are quoting. The FTC has a clear standard: Would the average person know that an endorsement was done for money. Amazon's relationship... with is with it's sellers... is literally the topic of this whole post. I'm really not sure why you are bringing this up (amazon sometimes choosing it's own), other than to subtly defend something clear by muddling the waters. To be clear: if I asked the average person whether an 'amazon preferred' product was a paid endorsement by the brand owner to amazon in the form of cash and revenue sharing... I'm sure they would say: "No, we didn't know that as being obvious'. That's the standard mommy bloggers are held to. The thing is, Amazon will present the flimsy argument you brought up with a team of lawyers. The mommy blogger will just take the fine. If you haven't dealt with the FTC, and seen the dirty sausage machine up close, I'd suggest you look into it before continuing on defending them.

lonelappde 7y ago

And Amazon does not have to: > Does the FTC hold bloggers to a higher standard than reviewers for traditional media outlets? > No. The FTC Act applies across the board. The issue is – and always has been – whether the audience understands the reviewer’s relationship to the company whose products are being recommended. > If the audience understands the relationship, a disclosure isn’t needed Surely the audience understands Amazon's relationship with... Amazon.

4ntonius8lock 7y ago
I'd suggest you fully read the text and enforcement you are quoting. The FTC has a clear standard: Would the average person know that an endorsement was done for money. Amazon's relationship... with is with it's sellers... is literally the topic of this whole post. I'm really not sure why you are bringing this up (amazon sometimes choosing it's own), other than to subtly defend something clear by muddling the waters. To be clear: if I asked the average person whether an 'amazon preferred' product was a paid endorsement by the brand owner to amazon in the form of cash and revenue sharing... I'm sure they would say: "No, we didn't know that as being obvious'. That's the standard mommy bloggers are held to. The thing is, Amazon will present the flimsy argument you brought up with a team of lawyers. The mommy blogger will just take the fine. If you haven't dealt with the FTC, and seen the dirty sausage machine up close, I'd suggest you look into it before continuing on defending them.