This shouldn't make things harder for marketing. Have plans drafted and set dates after approval. As a marketer these 'launch the day the product is ready' goa

This shouldn't make things harder for marketing. Have plans drafted and set dates after approval. As a marketer these 'launch the day the product is ready' goals don't usually get the best results. Often you burn power unnecessarily as you set activities up and then last minute delays are needed. This can loose money, goodwill with external parties and enthusiasm from the launch team. Or generally force to do things faster than you should properly plan and organise. I always found this fast launch a bit illogical. You get one launch. Teams sometimes spend years developing a product but don't want to wait a couple weeks/months for a better launch once a product is ready.