> Quickly Zachariassen learned that Vivino didn’t have to be the best wine app. It just had to be better than his competitors. Okay cool, words mean things, an

> Quickly Zachariassen learned that Vivino didn’t have to be the best wine app. It just had to be better than his competitors. Okay cool, words mean things, and doesn't "best" mean "better than the rest"? I just feel like the article is full of phrases like this that rub off as motivational speaker styling, and that makes me inherently skeptical.