I suspect that Lazy Registration/Progressive Signup is far more important for lesser known sites. Facebook has the weight of some 500+ million users behind it a

I suspect that Lazy Registration/Progressive Signup is far more important for lesser known sites. Facebook has the weight of some 500+ million users behind it and there is sufficient motivation for new users. When working on wedding proofing sites I found that users would be willing to put up with more steps because they were motivated to begin with.