Putting aside the fact that it's absolutely asinine that "we" can be trademarked at all, $5.9 million seems like a pretty hefty price tag for a relatively unkno

Putting aside the fact that it's absolutely asinine that "we" can be trademarked at all, $5.9 million seems like a pretty hefty price tag for a relatively unknown trademark. Edit: I pulled the trademark[1] on USPTO. I don't know much about IP law but it looks like the mark was only registered in December 2018. And WeWork "rebranded" as the "We Company" in January 2019.[2] Am I reading the trademark info wrong or is that suspicious timing? Could Dec. 17, 2018 be the date WeHoldings LLC assigned it to We Work Corp.? [1] http://tsdr.uspto.gov/#caseNumber=88232116&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch http://tsdr.uspto.gov/#caseNumber=88232116&caseSearchType=US... [2] https://www.bloomberg.com/news/articles/2019-01-08/wework-s-backers-staff-can-cash-out-in-2-billion-softbank-deal https://www.bloomberg.com/news/articles/2019-01-08/wework-s-...