Having to claim it is true. Don't quite think that actually putting the symbol next to it does anything. But, for example, Velcro had this huge campain and spen

Having to claim it is true. Don't quite think that actually putting the symbol next to it does anything. But, for example, Velcro had this huge campain and spent a lot of money trying to curtail the use of the word "velcro" because they were afraid they'd lose their trademark.