The swarm mentality in the depth of posters would be indicative of a hive mentality at play. Borg is a most apt definition as they were once individuals, but a

The swarm mentality in the depth of posters would be indicative of a hive mentality at play. Borg is a most apt definition as they were once individuals, but are now part of the Amazon collective. Who knew "resistance is futile, you will be fulfilled" was a thing, not even George Orwell saw that one coming.